About
Project Management for Change provides project management discipline to nonprofits to accelerate the realization of positive social outcomes. We do this through pro bono support provided by professional project managers to address nonprofits’ most pressing world-changing initiatives.
My Role:
As their marketing & communications lead, I drove awareness, engagement, and donations through strategic storytelling. Craft compelling social media campaigns (organic and paid) that resonate with the organization's brand voice and mission. Collaborating closely with founders to develop powerful outbound messaging and personalized cold contacts to cultivate relationships and secure valuable partnerships and fundraising opportunities..
Stats & Achievements
Organic Digital Growth (3 months)
LinkedIn: 792 Followers (70% growth) | Engagement: 800% growth
Facebook: 1,036 (35% growth)
Launched YouTube Page
Built 3 different campaigns to introduce PM4Change, What is PmDos, and getting signups for the event.
·Continuously monitored and analyzed landing page performance, implementing data-driven improvements based on audience feedback and analytics. Successfully integrated the landing page into broader digital campaigns, optimizing reach and conversion rates across email, social media, and online advertising channels.