Project Management for Change

About: A nonprofit organization dedicated to empowering other nonprofits by leveraging the power of project management. Its mission is to help these organizations achieve greater impact by providing them with project management expertise and resources. PM4Change believes that effective project management is key to turning ambitious ideas into sustainable, impactful solutions that drive social good.

My Responsibilities: As a volunteer for Project Management for Change, I played a pivotal role in driving the organization's digital transformation and marketing initiatives. By leveraging strategic planning, creative tools, and cross-functional collaboration, I helped enhance brand visibility, streamline content production, and optimize digital engagement.

Key Links: Website | LinkedIn | Facebook | YouTube

Social Media

Project Management Day of Service

Project: Managed 360° social media campaigns for Project Management for Change's annual event, encompassing paid advertising and engaging content creation. This involved collaborating with leadership to ensure consistent brand messaging and maximizing audience engagement across various social media platforms.

Core Competencies: Social Media Strategy & Management | Paid Social Media Advertising | Content Creation (written and visual) | Brand Messaging Alignment | Stakeholder Collaboration

Tools Used: Canva, ChatGPT, Google Gemini, YouTube

Key Results: Increased LinkedIn followers by 113% and engagement (likes, comments, shares) by 40% in the three months leading up to the annual event | Drove a 15% increase in event sign-ups through targeted social media advertising campaigns.

Website Redesign

  • Led the complete redesign of the Project Management for Change website, focusing on improving user experience, enhancing visual appeal, and optimizing for search engines. This initiative aimed to increase website traffic, improve engagement metrics, and better communicate the organization's mission and services.

    • Website Redesign & Development

    • User Experience (UX) Design

    • Search Engine Optimization (SEO)

    • Content Strategy

    • Project Management

    • Cross-functional Collaboration

    • Content Management System (CMS): Squarespace

    • SEO Tools: Google Analytics, Google Search Console, SEMrush,

    • Design Tools: Canva

    • Project Management Tools: Google Sheets

    • Increased website traffic by 15% within 3 months of launch.

    • Improved average session duration by 5%.