Hosmane Cardiology & Hosmane Eye Care

About: Hosmane Cardiology, with locations in Newark and Wilmington, Delaware, provides comprehensive cardiovascular diagnostic and therapeutic services. Dr. Vinay Hosmane leads the practice, offering services such as cardiac imaging, stress tests, and treatment for various heart conditions. Hosmane Eye Care, led by Dr. Aparna Hosmane, offers optometry services, including comprehensive eye exams for adults and children, contact lens fittings, and treatment for dry eyes and ocular allergies. They have locations in Wilmington and Newark, Delaware.

My Responsibilities: Responsible for developing and implementing the digital marketing strategies for both Hosmane Cardiology and Hosmane Eye Care. This included developing and managing their websites. I also track and analyze website traffic and social media engagement to measure the effectiveness of our digital marketing efforts. My goal is to increase brand awareness, generate leads, and drive patient engagement for both practices

Website Design

  • This project encompassed the complete design, development, and launch of two distinct, yet related, websites for Hosmane Cardiology and Hosmane Eye Care. The aim was to create modern, user-friendly, and informative online platforms that effectively represent each practice's specialized services and enhance patient engagement. The websites were designed to:

    • Establish a strong online presence for both practices.

    • Provide clear and accessible information about services, physicians, and locations.

    • Ensure a consistent brand identity while allowing for individual practice differentiation.

    • Optimize for search engine visibility and mobile responsiveness.

    • Maintain strict adherence to HIPAA compliance standards.

    • Website Redesign & Development

    • User Experience (UX) Design

    • Search Engine Optimization (SEO)

    • Content Strategy

    • Project Management

    • Cross-functional Collaboration

    • Content Management System (CMS): Squarespace

    • SEO Tools: Google Analytics, Google Search Console, SEMrush,

    • Project Management Tools: Google Sheets